Saturday, May 23, 2020
Video Games The act of video games for children have been a controversy in today s society for a very long time. One half of the argument believes video games is a positive act and the other half of the argument believes that video games is a negative act. Both parties have significant data backing up their own personal believes. There has been many studies done around the topic of children playing video games trying to conclude which side of the argument is correct which is very hard to do. Some of the studies prove that video games is a good thing for children, and some studies prove that video games is a bad thing for children. Although both sides have their own personal believes and studies, video games is a positive act for children because it benefits one s cognitive skills, health, and social life. Video games has been known to specialize in increasing cognitive skills in children. In an article titled The Benefits of Playing Video Games, written by Isabel Granic, Adam Lobel, and Rutger Engels, it addressed that video games promotes a wide range of cognitive skills which particular comes from first person shooters (Granic, Lobel, Engels). Without a doubt, for people who do not like video games especially do not like first person shooters. First person shooters are always the first thing to blame when thereÃ¢â¬â¢s a major crisis evolved around the younger generation. Although first person shooters are violent in nature and are a very debatable topic, first personShow MoreRelatedVideo Games Are A Good Thing For Children993 Words Ã |Ã 4 PagesThe act of video games for children had been a controversy in today s society for a very long time. One half of the argument believes video games are a positive act and the other half of the argument believes that video games are a negative act. Both parties have significant data backing up their own personal beliefs. There has been many studies done around the topic of children playing video games trying to concl ude which side of the argument is correct which is very hard to do. Some of the studiesRead MoreThe Addiction Of Video Games951 Words Ã |Ã 4 PagesAddiction to Video Games A few months ago, my son asked for a tablet which we bought it for his birthday. It was a good idea back then, since he never had one before and it was his birthday. My only thought was to make my son happy in rewards of his good work at school, but later it become a problem. I was scared of seeing my son playing video games! I started noticing that he was acting different. And many times he wanted to be playing these video games while we were eating or visiting relativesRead MoreVideo Games And Its Effects947 Words Ã |Ã 4 Pagesmonths ago, my son asked for a tablet which we bought it for his birthday. It was a good idea back then, since he never had one before and it was his birthday. My only thought was to make my son happy in rewards of his good work at school, but later it become a problem. I was scared of seeing my son playing video games! I started noticing that he was acting different. And many times he wanted to be playing these video games while we were eating or visiti ng relatives. This situation was very uncomfortableRead MoreVideo Games Do Not Contribute to Youth Violence Essay870 Words Ã |Ã 4 PagesVideo games are not the cause of youth violence. There are many factors that have to be lined up to cause a child to be violent. For instance Many kids that become violent have had a rough life. They may have been poor, bullied, have alcoholic parents, neglected, or dont have parents at all (kids health). Over the years games have helped kids adapt to things in the world to better help their futures (washington post). Studies prove that video games can help children learn new mechanics (washingtonRead MoreThe Dangers Of Video Games1342 Words Ã |Ã 6 PagesPlaying video games has become a popular activity for people of all ages (Cunningham). Video games have become very sophisticated and realistic. Video games are dangerous for children and teenagers, when video games were first made available to consumers and brought into homes it was to serve the purpose of entertainment. Video games could be dangerous but they could also be very educational. This research paper will explore the history, controversial aspect, people involved and possibleRead MoreThe Negative Effects Of Video Games On Children1394 Words Ã |Ã 6 Pagesbe for dating, video games, or even politics, people are still impacted by new media in numerous ways. Being that the new media are digital, itÃ¢â¬â¢s very easy for people to stay connected with society through their smart phones. You can access pretty much whatever you want right from the palm of your hand in a matter of seconds. With all the new media, there can be some positive and some negative aspects. For instance, think about the effects of video games on children. The video game industry is veryRead MoreVideo Games: More Beneficial Than We Thought Essay1693 Words Ã |Ã 7 PagestodayÃ¢â¬â¢s world one thing you donÃ¢â¬â¢t hear everyday is learning is fun. For some it can be, but many children arenÃ¢â¬â¢t that excited to learn. What if there was a way to make learning fun for kids? Well there is, its called gamification. Gamifiction is the process of using game thinking and game mechanics to engage audiences according to Gabe Zichermann an educational gaming expert. Though its been said that video games cause laziness and violence in kids, we now know that video games can be a significantRead MoreVideo Games : Video Game Violence1502 Words Ã |Ã 7 Pages2013 Video Game Violence The evolution of video games has taken a drastic change since the 1970Ã¢â¬â¢s when video games were first introduced. Since then every decade video games have become more violent in nature with strong language and realistic to suit society today. Craig Anderson states that with more violence in video games they would sell better than games with less violence (Anderson, Gentile, and Beckley pg.5). Violent video games really became popular when the first person shooter games wereRead MoreVideo Games are our Downfall Essay1404 Words Ã |Ã 6 PagesVideo Games are our Downfall People say so much is wrong with our generation, but no one knows what causes all the problems; they do not know whether or not it is a national, government related or just the family-oriented problems. Whether it is lack of discipline or bad parenting, it may be both of those things. But, it just can not be the problem it has to be a cluster of problems. The biggest problem in the cluster is video games. They offer a great escape from reality and are very entertainingRead MoreThe Effects Of Video Games On Children1548 Words Ã |Ã 7 PagesVideo Games Introduction Today video games are a staple in most households. It is pretty amazing to know that the first creation of games date all the way back to the 1900s. They were not originally invented to make a profit, but to give patients something to do while waiting in the lobby of an office. One inventor had a simple idea of using the monitor not just as a television set, but as a way to play games. College students were just playing around with equipment and happened upon something great
Tuesday, May 12, 2020
In the contemporary media, sexualized black bodies are showcased everywhere, raising the question as to whether America is one of the repressive nations where an objective view of sexual politics is rather elusive. It all begins with a review of the American education system where sex education is still a heated topic. However, the topic exists within the realms of a repressive sexual culture and this makes human sexuality almost invisible, which means that students are only at a receiving end of spotty information, an aspect that has contributed to the misunderstanding and misrepresentation of black sexuality (Hill 38). There is a widespread body of evidence pointing to the fact that objective and well-meaning sex education could go a long way in saving people but unfortunately, schools are consistently developing programs that shy from the sexuality subject and in many spheres, it is an aspect that is never discussed before marriage. The education system is therefore highly checke red and this has led to the use of heterosexism as a power system that negatively influences the lives of straight men, gay people, transgendered persons and bisexuals. We will write a custom essay sample on Black Sexual Politics or any topic specifically for you Only $17.96 $11.86/page Mr. Povich runs a show in which white women continuously seek paternity tests whenever they are married to black men (Hill 39). In essence, black men and women are starkly represented and this is one of the reasons why it is important to discuss the subject of black sexual politics as presented by Hill.
Wednesday, May 6, 2020
string(41) " where they can meet with their friends\." Our research is conducted with the purpose of investigating and studying the current retail mix. We chose The Coffee Bean amp; Tea Leaf Ã ® as the retail company which operates in Malaysia. This report is important for The Coffee Bean amp; Tea Leaf Ã ® as it helps them to identify their problems and make further improvements to enable them to compete with their competitors, for example, Starbucks. We will write a custom essay sample on Coffee Bean Ã¢â¬â Malaysia or any similar topic only for you Order Now As we know, The Coffee Bean has a lot of franchises, there were about 750 stores in 22 countries, for example in California, Arizona, Nevada, Singapore, Malaysia, Sabah, Taiwan, UAE, Korea, Brunei, Indonesia, Australia, Shanghai, Israel and Brunei and continues to expand both domestically and internationally. As it is hard for us to conduct a research on this topic in so many countries, therefore we only focus on The Coffee Bean operating in Malaysia. We conducted our research by using searching for detail information through the internet. Besides that, we went to one of the franchises located in Penang to see how the business operates, how the staffs serve their customer and to know more information on the store layout and design. The result of our research shows us that The Coffee Bean amp; Tea Leaf Ã ® has encountered many problems. As conclusion, we did include several recommendations to The Coffee Bean and to help them to improve in order to earn more profit and their sales can increase. RETAIL ENVIRONMENT Retailing is the final activities and steps needed to place merchandise made elsewhere into the hand of the consumer or to provide services to the consumer. Nowadays, retail sector is increasingly being viewed as an important in the economy and to the society. According to Malaysia Retail Report 2010, it predicts that total retail sales will grow from an estimated US$35bn in 2009 to almost US$58bn by 2014. A low unemployment rate, which rise the disposable incomes and a strong tourism industry are key factors behind the forecast growth. In 2009, MalaysiaÃ¢â¬â¢s nominal GDP was US$201. 6bn. Over the forecast period through to 2014, it predicted that average annual GDP will growth 4. 3%. With the population expected to increase by 9. 8%, GDP per capita is predicted to rise from US$7,103 in 2009 to US$9,654 in 2014. Furthermore, it also forecast that consumer spending per capita will increase from US$1,961 in 2009 to US$3,197 in 2014. Moreover, Malaysia is classified as an upper-middl e income country. According to the Department of Statistics Malaysia (DSM), the average consumer spending was MYR2,285 per month in urban areas and MYR1,301 per month in rural areas. With the urban population predicted to account for almost 76% of the total by 2015, according to UN data, this is likely to have a positive effect on retail sales. Thirteen years ago, The Coffee Bean and Tea Leaf brought the art of coffee drinking and the world of gourmet grinds to the land of kopitiams and has since successfully integrated it into the fabric of the urban MalaysianÃ¢â¬â¢s lifestyle. Thirteen years later, there are over 54 stores in the east and west Malaysia. We can see that between this time period, Coffee Bean had rapidly growth. Besides, Malaysian today is also familiar with Coffee Bean compare to a few years ago. In the future, it is expected that Coffee Bean will continue to growth in Malaysia due to the changing lifestyle of Malaysian and other factors. INTRODUCTION In year 1963, Herbert B. Hyman started The Coffee Bean ;amp; Tea Leaf Ã ®. With a dedication to excellence and the quality of coffees and teas in the world, HerbertÃ¢â¬â¢s efforts made him the founding father of gourmet coffee in California. Now The Coffee Bean ;amp; Tea Leaf Ã ® has grown into one of the largest privately-owned, family-run coffee and tea companies in the world. Besides, the endurance and popularity of The Bean attributed to the high standards that were established from the beginning. The Coffee Bean ;amp; Tea Leaf Ã ® has discovered the formula for a successful coffee and tea company, which is start from trend-setting drinks such as the World Famous Ice BlendedÃ ®, to the employees who become a part of the communities they work in. Today, they offer over 22 varieties of coffees and 20 kinds of teas. Moreover, Coffee Bean is also a Clicks and Mortar retailer. They sell their product at both online and via physical stores. The Coffee Bean ;amp; Tea Leaf Ã ® mission is to create a spirit within the company that inspires their team members to provide their customers with a total quality experience that is: Quality of Product, Service and Environment Furthermore, they also believe in the fundamental truths that guide them through their daily lives at The Coffee Bean ;amp; Tea Leaf Ã ®, which is: 1. Friendly with each other and their customers. 2. Respect for each otherÃ¢â¬â¢s values, opinion and individual diversity. 3. Ownership, it is because they are proudly entrusted with the responsibility. . Teamwork, it is because they achieve success by working together. 5. Honesty, it is because they are truthful to each other and to themselves. In short, they realize that their customers deserve Ã¢â¬Ësimply the bestÃ¢â¬â¢. THREATS AND OPPORTUNITITIES Opportunities 1) Changing lifestyle Although there is an economic downturn in year 2009, however, the specialty of coffee industry has grown every year. Acc ording to one of the economy observer, when times are good the coffeehouse industry is great, and when times are bad the coffeehouse industry is still great. This means that the coffee industry is strong at all times. What makes the coffee industry become a strong industry at all time? One of the main factors is changing in the MalaysianÃ¢â¬â¢s lifestyle. Nowadays, many of them are hard-working, fast-paced Malaysian considers a stop at their local coffeehouse as their necessary part of the day. This is because coffeehouses provide calm, inviting environment for people to socialize, relax or catch up on work. Coffeehouse for such The Coffee Bean ;amp; Tea Leaf is one of the places where they can meet with their friends. You read "Coffee Bean Ã¢â¬â Malaysia" in category "Papers" Besides, with the relaxing atmosphere and environment it makes the coffeehouse become a suitable place for the college student to do their assignment or discussing their homework. During weekend nights, coffeehouse is the place where full with the young customers. Furthermore, instead of going to a bar and paying for an alcoholic drink or a restaurant where a meal usually comes with a hefty price tag, the older adults now choose to spent their time in the coffeehouse. With a cup of coffee and snack, they can meet with their friends and relax. 2) Market potential As what we had discussed just now, MalaysianÃ¢â¬â¢s lifestyle is changing and therefore, coffee industry for such The Coffee Bean has the potential to growth in Malaysia. According to the research, there are only 54 outlets of The Coffee Bean ;amp; Tea Leaf in the whole Malaysia included East Malaysia. In the future, it is expected that the number of outlet will continue to increase. In short it means there is a market potential for The Coffee Bean. Threats 1) Competition Global coffee market is one of the very competitive sectors. The main competitor of The Coffee Bean ;amp; Tea Leaf in Malaysia is Starbuck. This is because both Starbuck and The Coffee Bean ;amp; Tea Leaf are addressing the same target group. Both The Coffee bean and Starbucks have developed a strong and successful business by adhering to their core values that is to offer customers the best coffees and teas, to hire friendly staff from local community and to provide comfortable places to them to relax. Therefore, The Coffee Bean ;amp; Tea Leaf has to develop the best strategies to compete with Starbuck. In here, the most important thing to compete with Starbucks is to improve its services. For example, The Coffee Bean ;amp; Tea Leaf had offering Ã¢â¬Å"Party PackÃ¢â¬ which customer can order when throwing a house or office party. They provide services of giving their customer the possibility to bring The Coffee Bean ;amp; Tea Leaf lifestyle back to their homes. Moreover, the company also provides online services. They have their home page with virtual stores which is being defined as collection of all pages of information. The customers can buy their product through online and knowing the latest promotion through the homepage. Besides, coffee manufacturer, such as, Nestle USA, Inc, distribute premium coffee products nationally in supermarkets and convenience stores. Most of these products may be substitutes for this companyÃ¢â¬â¢s coffees and their coffee drinks. Therefore, if the company wants to retain its status as the worldÃ¢â¬â¢s leading specialty coffee retailer, it must be aware of their competitors. 2) Host country risk management Risk management issues such as government policies, regulation, macroeconomic variations and monetary uncertainties are important to The Coffee Bean ;amp; Tea Leaf on its international franchising. Therefore, it is a necessary for The Coffee Bean ;amp; Tea Leaf to understand the host county government policies concerning to the transfer and repatriation of dividends, fees and royalties. However, this company conducts a very little host government policy evaluation due to attributed to a lack of resources and reactive approach to market expansion. 3) Enthusiasm of health consciousness Nowadays, people attitude are changing and they care more to health. More and more people are taking responsibility for their health rather than passively accepting medical decisions. With this, the consumers are cutting down on caffeine. It is because they believe that drinking coffee will harm their health. This is because that they feel that the pros of consuming coffee are less than the cons. As a result, this may decline the demand for coffee from The Coffee Bean ;amp; Tea Leaf. COMPANYÃ¢â¬â¢S RETAIL MIX Retail mix is the combination of merchandise, assortment, price, promotion, customer service and store layout that best serves the segments targeted by the retailer. Price The price is what the customer willing to pay in exchange for the benefits of the product and services. From the research that we had conducted on several Coffee Bean franchises, it is clearly shown that the price of most of the products offered is around RM10 and above. For example, an egg club sandwich and a plate of Chinese chicken salad cost Rm15. 50 each. It may be expensive for certain group of people such as the youths who are the zero income earners. With this we can see that the price charged by The Coffee Bean is slightly higher than those coffee shops such as Old Town Coffee but if we use Coffee Bean pricing and compare it to their biggest competitor in the coffee industry, for such, Starbuck. Starbucks will have a little advantage on the pricing as with high price, they will earn higher profits in just a short period. Based on the research, we can see that Coffee Bean focused on non price decisions, but on other factors such as qualities and facilities. Thus in here it is clear that Coffee Bean is using the above Ã¢â¬â market pricing policy as they do provide the wifi facilities and also the good environment for people to do their business or assignments. It also had show that they target the market most on the youths. The muffins and cookies which cost only less than Rm5 are affordable for the youths but the cakes nd also the pasta set are not affordable for them as they are not working and thus no income for them. They only depend on the pocket money given by their parents. Thus The Coffee Bean should offer their products with lower prices so that it is affordable for the youths to purchase it. Coffee Bean can earn back their profits in the long term. The adults with middle and high income can afford to spend on the products offer by Coffee Bean. For example, although the price for those cups and gifts available in The Coffee Bean are quite expensive, but there were actually people who purchase them especially those with high income. Merchandise Merchandise is being defined as goods, ware, stocks, articles or item to be sold. In another way of defining merchandise is the availability of assortment of products available in the retail shop. For The Coffee Bean ;amp; Tea Leaf or also known as The Coffee Bean in short, offer many types of products such as coffees, teas, cakes, party-packs, pies, cookies, muffins, sandwiches, salads and even hot pasta. They even offer different types of drink menus for their customers. The Coffee Bean does customise to meet the wants and demands of their customers. This is because different consumers have different types of preferences. It can be shown clearly when The Coffee Bean customises their coffees into light and subtle, rich and smooth, dark and distinctive and flavoured. For example the light and subtle coffee is especially for the customers who prefer mild and delicate flavour. Whereas for teas, it is being categorise into black and oolong tea, green tea and flavoured green and herbal and fruit infusion. For such, green, black and oolong teas all have their own signature flavours and aromas, and each will have its own unique set of blends that complements and expands their essence. A mellow Ceylon tea, for example, blended with a delicate peach flavour works the magic sparks of fruitiness with a light floral finish. And to those who dream of having spectrum of aromas and flavours, a cup of oolong tea will be their choice. Furthermore, the cakes being offered can be customised into cheesecake special, signature classic, for kids and special occasions. They also offer the drink menus to suit the taste and preferences of their valuable customers. For such, they offer coffee, espresso, brewed tea, tea latte, non-coffee, coffee ice blended drinks, coffee-free ice blended drinks and many more. Thus with the way of customising their products to suit the tastes and preferences of different customers, it will then help to attract more customers to The Coffee Bean and with customers, retail trade can be done. They also do provide merchandise line depth whereby they allow their customers to choose the size for their drinks whether they want small, regular or large size. In conclusion, customer satisfaction can be met when the retail organisation, The Coffee Bean is being influenced by the customersÃ¢â¬â¢ needs and wants. Besides from all these, The Coffee Bean also do offer some gift packs, for example The Holiday Tea Trio which includes three mini square tins each containing five tea bags of whole leaf teas. They are nicely wrapped with ribbon on top of it which makes it attractive for people to purchase them. Although Coffee Bean offer a variety of products for their customer but it may bring some disadvantage such as the taste and aroma of coffees and teas may not be that fragrant anymore as they do not focus on only a particular type of coffee and tea. This may make the good quality of the products offer by them to be turned into bad quality. Therefore, to prevent this from happening, Coffee Bean should only picked up some of their famous products to specialise in and to continually improve on it. Advertising and promotions The Coffee Bean become famous and as a media darling, their brand have been place and promote in hits shows like Entourage and The Hills, to coverage leading publications like Forbes Magazine and the Times. Coffee Bean had advertised its brand not only through the media or magazine but some other ways such as donations, promotions and others. The Coffee Bean have come out with a numbers of examples they been using to reflect the concept of social responsibility and also to promote their brand through donations. It can be shown by the following example; The Coffee Bean made a donation, 50% from their sales item to be donated to serves children with autism, learning disabilities, hyperactivity or attention deficit disorder, mental retardation, and emotional challenges. Through an ongoing commitment, The Coffee Bean ;amp; Tea LeafÃ ® holds The Help GroupÃ¢â¬â¢s annual Deck the Walls holiday fundraising program and proudly features the childrenÃ¢â¬â¢s artwork. Their most recent activity is the project of Caring Cup initiatives which planted and nurtured domestically in communities served by the company, as well as internationally in communities which the product originate. The framework of caring cup initiatives is rooted in need; where need from preventing the environment to improving education. Through these, The Coffee Bean will definitely well known in public and as we can see nowadays more and more people will come to purchase from the shops whereby there do a lot of charity work and these charity programs will be part of The Coffee Bean social responsibilities. Beside donation there are a few promotions being used to promote their brand. At times, The Coffee Bean ;amp; Teas also give free drinks today to celebrate the launch of the cafeÃ¢â¬â¢s holiday drink line. For example, from 4p. m. to 8 p. m. (11/12) customers can get a free 12 oz holiday drink. Choices include: Peppermint Latte or Ice Blended drink; Pumpkin latte or Ice Blended drink. Besides that, they also promote their famous drinks by posting pictures on the wall and putting up banners outside of their franchises. People who own The Coffee Bean Card may have some benefits too and it acts as a way of promoting and thus can attract their customers to purchase more. By having the card the consumers may enjoy the convenience of debit purchase, the more the people top up the card the more benefit they will get, such as 10% more value and redeemable of other item by having at least 5 point. They do have the holiday promotion. When it is near by the holiday season, they had been preparing some merchandise to go, such holiday cocoas gift set and others. This had helping in promote the brand by his consumer to others. They also have their online advertisement. They are not only having their own web site but they already create their pages in Facebook, Twitter and also Youtube which are the famous connection web on current time. They also post some short video on the web to promote and attract to the customer. With all the relevant aspect, connection and advertisement use by the company, Coffee Bean has successfully passed their information to their customer. Through the promotions of the products by hanging up banners and pictures on the wall sometimes may not contain full information such as the pricing and the nutrition of the particular product. They may only contain attractive pictures on it. In order to solve it, the management of Coffee Bean should publish their nutrition label and the pricing on the banners. With these, customers can get the information of the products they choose and can decide whether to purchase it or not. Besides that, we also noticed that Coffee Bean do not give out brochures as a mean of promotion. This may be a disadvantage for them. If brochures are provided to the passer-by, they may tend to go in to the Coffee Bean to enjoy the products offered by them. As a conclusion, the Coffee Bean should also provides brochures and distribute it to the people so that they can have more information on the offers and promotions offered. Customer service and Selling Customer service is the provision of service to customers before, during and after a purchase. For The Coffee Bean and Tea Leaf, they provide a series of customer service to their customers. Such as, their entire customer can apply for a member card or so called The Coffee Bean Card. Basically, The Coffee Bean Card is a loyalty card introduced to reward regular customers with loyalty points called Ã¢â¬Å"BEANSÃ¢â¬ which can be subsequently redeemed against purchases at The Coffee Bean ;amp; Tea Leaf outlets (CBTL). With perception, Coffee Bean is a big believer in teamwork (just like Starbucks) as they feel that success is achieved by working together. After our research on several franchises of The Coffee Bean, we noticed that their staffs are efficient, friendly and helpful enough. They maintain amicable relationships between customers and each other. This can be shown when customers ordered their drinks and food at the counter, they served their customers with smiles and when we asked them certain questions for our assignment purpose, they will try their best to answer us. The employees have respect for each otherÃ¢â¬â¢s values, opinions and individual personalities and are honest and truthful to themselves and each other. Due to this strategy, they can serve their customers in a better way. In addition, Coffee Bean also provided online service which customer can view their website that having the latest news and more information towards their company. In order to let their customer to contact them or get more information towards them, Coffee Bean also provide their headquarter address, email, telephone and even fax number on their website. They even have their website for their customers to comment on their services and products provided. Selling is being defined as trying to make sales by persuading someone to buy oneÃ¢â¬â¢s product or service. Coffee Bean also did selling. They try to sell out their product as much as their competitors do. Therefore, promotion will exist. Besides that, Coffee Bean tends to sell their product through their good and friendly customer service. Due to the customer service provided by them are good, customers tend to come back to them when they think of having a cup of coffee and enjoying the peaceful environment there. Although most of the Coffee Bean franchises are well organised with their efficient workers, there is a possibility that they do made mistakes to especially in delivering the drinks to the customers or when they prepare the drinks. This can be shown when our group when to one of The Coffee Bean to do our research while having our drinks there; we noticed that they made the drinks for us not according to the size we ordered. For such, we ordered a regular size black forest ice blended and a large size of the caramel ice blended, but during the preparations of the drinks, the staffs made mistakes, everything goes the other way round. These mistakes can be avoided by sending those staffs to more training programs so that they can improve and be more efficient and the operations in The Coffee Bean will be more effective and productive. Location Location is an area that retailing may undergo significant changes in the decade to come. Besides that, retailers have been classified according to their location within a metropolitan area, be it the central business district, a regional shopping centre or neighbourhood shopping centre, or freestanding unit. In order to have the businesses caring out well or to improve the businesses, location and target market can be considered as important factors. For example, if the location that retailers choose is too far away from the town or is it hardly or impossible to find a parking lot to park their vehicles, most of the consumers will choose not to go there. Locations that retailers mostly choose to run their businesses and to earn a profit from there are such as metropolitan area (e. g. : town area), central business district (e. g. : heart of the state) and so on. In Malaysia, most of the retailers would like to operate their businesses at metropolitan and central business district. The reason they choose these places is because the locations tend to attract more consumers to their shops as there were also many hypermarkets and supercenters around. As for this assignment, we carried out a research on The Coffee Bean ;amp; Tea Leaf, The locations that Coffee Bean may choose to run their franchise businesses are basically the two popular locations. Besides that, The Coffee Bean ;amp; Tea Leaf currently has over 750 stores in 22 countries. In addition, in Malaysia currently have over 54 stores. 31 franchises in Klang Valley, 6 in Penang, 1 at Ipoh, 2 in Pahang, 3 in Johor Bharu, 2 in Malacca, 6 in Sabah and 3 in Sarawak. Every Coffee Bean in Malaysia tends to gives people a relaxing and enjoyable environment. The location that Coffee BeanÃ¢â¬â¢s retailer pick mostly at those places which can attract more people. The Coffee Bean ;amp; Tea Leaf tends to attract those tourists and people who used to hang out with friends or to those who were carrying out their direct selling with others. For such, after a tired shopping day, most of those shoppers will tend to find a relaxing place for a rest. They can enjoy the coffee and the sweet aroma of teas that are provided by the Coffee Bean. Next is the customers may also enjoy the beautiful scenery around these franchises, for such the beaches. Through these, more of the tourists will pay a visit and spend their time there. Besides that, location such as shopping complexes is also a hot spot for shoppers and tourists to spend their time there either the day or night. Customers can sit and relax themselves; they can also view the shoppers shopping around and can feel the friendliness of the people. Locations that Coffee Bean chooses are also convenient to the entire consumer. Most of the franchises operate at the shopping complex; this is because there are a lot parking places provided for their customers. This will let those consumers to pay more visits to their shops which can provide them with the drinks provided and the good customer service provided. Target Market is the specific group of customers that a company aims to capture. They have been identified as people with needs or wants that can be met with the products or services from the company. The Coffee Bean ;amp; Tea Leaf is targeting the youth, who are teens and working adults in their twenties. This has become a weakness for the firm. The Coffee Bean and Tea Leaf aligns itself with other major brands targeting the youth market. This may lead it to lose some potential market. For example, DOMEÃ¢â¬â¢s positioning is Ã¢â¬Å"expensive and exclusiveÃ¢â¬ as its target market is basically the professionals, managers, executives and businessmen. But The Coffee Bean ;amp; Tea LeafÃ¢â¬â¢s target market is the youth and who didnÃ¢â¬â¢t have strong consumption power. The target market for The Coffee Bean ;amp; Tea Leaf is sensitive to the price issue. The Coffee Bean positioned them well in the target market by a competitive pricing strategy. This pricing strategy likes a threat for The Coffee Bean ;amp; Tea Leaf. Thus the market share and profit for The Coffee Bean ;amp; Tea Leaf are limited. They also target the adults with stable income. The problem on the location is that there were only 54 outlets in Malaysia. For example, Pahang there is only 1 branch but we found out that it may not be enough for the Pahang residents. The people who want to go to The Coffee Bean may need to travel a long distance to reach Coffee Bean. As a recommendation, we recommend that the management of The Coffee Bean should increase the number of outlet in Pahang. Next we also found out that The Coffee Bean target the youth as their main target. Our group feel that the youths who are the zero income earners might not have enough income to spend on the products offer which will be slightly expensive for them. Thus Coffee Bean has made a mistake, they should target adults with medium and high incomes as their main target group as they can purchase the products without worrying that they would not have enough cash to pay. Store layout and design Layout and design is defined as an arrangement, plan, design of a building, book, picture and etc. As we know, Coffee Bean is one of the franchise companies. Most of their layouts and designs are almost the same in every outlet. For example, the theme colour of the outlet. You can see that their outlet mostly is painted in brown colour. Brown colour is a natural, down-to earth neutral colour. It represents warmth, wholesomeness, friendliness and simplicity. With this, it gave their customers a warmth feeling when they are inside their outlet. As the customers enter into the Coffee Bean, they can also notice the pictures of the famous drinks at Coffee Bean are being hang up on the wall. Besides that, the playing of the sentimental music makes the environment calm and relaxing. This makes their customers willing to pay for a higher price for a cup of coffee and enjoy it in such calm and relaxing atmosphere. Furthermore, there are also a counter is used to display their products such as packets of teas and coffees, cakes, cookies, muffins and etc in every outlet. It is well organised, people can easily find the products they want as the products are being arranged in order. Each of the products display is being priced. Customers can choose whatever products they want from there and they can see the price for it. Moreover, in every outlet, there is a menu board at the counter. It shows the menu of coffee drinks and beverages that sell and their price. Customers can refer to the board and make their orders. There is also a small blackboard hanging on the wall which states that what the special offer is for the day. The outlets for most of the Coffee Bean franchises were big enough, there were spacious space for the customers to walk around without asking the others to shift their chairs to allow them to walk pass. The management of The Coffee Bean also placed some plants in their outlets as part of the decorations on the franchise. They do provide magazines for their customers to read. Next is the lighting system in The Coffee Bean franchises. They usually will use the bulbs with orange colour to give people the romantic and warmth feeling. The lights being used by them are those with nice designs on it and are in various shapes. There is also wifi provided for their customers who wants to serve on the internet for the assignments and business purposes. After stating the store layout and design of The Coffee Bean ;amp; Tea Leaf, our group also do noticed some problem on it. For such, the writings on the small blackboard which is used to write what the special offer of the day are too colourful and it is too small as it can make the customers difficulty in reading it. Thus to improve it, they should provide each Coffee Bean franchises with a bigger blackboard and the writings should be change to a bigger size and the fonts which can be easily readable by the customers. CONCLUSION From the report above, we can see that The Coffee Bean ;amp; Tea Leaf has been growing from time to time, but on the way of growing there are several issues that need retailerÃ¢â¬â¢s attention and take certain actions to correct and to improve it.. From the research, we found out that most of their customers are youngster and are of the middle income earner, but the price of most of the products offered is around RM10 and above, with this, it may not be affordable for the zero income earners in here the youngsters. As from these, Coffee Bean may need to lower the price of their products. As for the location and the number of outlets of the Coffee Bean, it is shown that there are only 54 outlets of Coffee Bean which operate in Malaysia, 31 franchises in Klang Valley, 6 in Penang, 1 at Ipoh, 2 in Pahang, 3 in Johor Bharu, 2 in Malacca, 6 in Sabah and 3 in Sarawak. As we can see there are unequal balances of outlets located, with this they may need to add more branches on those states which are under stored. Beside this, The Coffee Bean also conducts a small part of host government policy evaluation due to attributed to a lack of resources and reactive approach to market expansion. With this take should pay more attention on it. As on the side of health, a medical report had state on caffeine which conduct in the coffee may cause harm on our health; this had cause the consumers to cut down on the consumption of coffee which contains caffeine. With this, The Coffee Bean may concentrate on tea left beside the coffee. Next, they offer a variety of products and thus they need to choose certain products which are popular among the tastes and preferences of the consumers. For their advertisement and promotions, they should provide more information on it, such as nutrition labels and the pricing on the banners, this not only can attract the customer, and it may also help those consumer make decision on their choice. Although The Coffee Bean franchises are well organized with their efficient workers, but there still have some problems occur, such as mistake in making order, to avoid this problem occur again, they should provide more training to their worker to improve their service system. How to cite Coffee Bean Ã¢â¬â Malaysia, Papers
Friday, May 1, 2020
Creative Arts as Part of the Curriculum Essay Literature Review For this literature review will be critically analyzing different perspectives on the benefits of having creatively arts within the daily practice of an early childhood curriculum as well as the positive impact creative/visual arts can have on childrens development. While the creative art curriculum includes dance, drama, and music, I will be focusing On visual art such as painting, drawing and so on. I will also discuss how the Rigger Emilie approach reflects and supports 3 creative art curriculum for young children, as well as linking this to the New Zealand early childhood curriculum document, Tee Harkin. Firstly, what is a creative art within an early childhood education? Greek artist Dimitys Mantras stated that art cannot be taught to young children, but it carries a message to them of freedom (Noiseless, 2007). Another aspect on what creative arts is, is not just about providing paints to the children, it is about providing children with an experience for creativity, which has a big point of analytical and critical thinking and problem solving (Ageist, no date p. 43), The creative arts is also about providing a wide range of experiences from paint, drawing markers, locale materials, clay, natural materials as well as resources used for modeling and construction (Swan, 2005). Feel that this statement is very true from my own practice and those who work around me. We have spent a great deal on improving our experience we provide in the creative art curriculum and have seen children taking more participation in art when a variety is offered. Art is a dynamic and unifying activ ity, the process of drawing, painting and constructing is a complex one. The child brings together many different elements to his or her experience (Instincts, 2007 p. ). This means that art should not be made structured and teacher lead, but for children to be creative and free for children to express Early Childhood Research 3 831 1 Rachel Males 20090622 Literature Review themselves and bring a different dimension to what is offered. Do believe that children only learn from learning themselves. With some activities being teacher lead is appropriate, agree with Instincts (2007) about children experiencing their own vision for the materials. It is tort the teachers to provide the resources to the children, for them to be able to express themselves rely and to suit their emotions and understanding at the time. Another article by Suffolk Early Years and Child care Services (2011) also supports children exploring art at their own pace and in their own way. The article looks at the teachers role modeling the materials, but letting the children to express themselves and to make their own choices. Another aspect of creative arts is the social cohesion it brings for the children. Beats and Beats explains that this social cohesion is where children are able to share their stories and experiences from themselves and their families, but children are also experiencing social and ultra significance from others (Foeman-Foal, Pooh Terrine, 2009). This can also be supported by Cherry (1972) Whose article States that conversations spring up among the children and between the children and the adults (p. 4). I also agree With this, as during many experiences through creative art projects, conversations are generated, letting children express themselves and their emotions. This can also be supported by Tee Harkin (Ministry of Education, 1996) which states under the goals that children experience of a variety of opportunities that promotes their language and social skills. As stated from these articles a creative arts curriculum provides both these skills for all children. This then follows into the benefits of how creative arts support childrens development. The creative arts can play a role in childrens gross motor skills 2 Literature Review and fine motor skills (as well as dance, drama and music) it also has a significant impact on children cognitive and shoo-emotional development as well as their language development. When looking at the cognitive development, Swan (2005) discusses how a variety of art materials can provide hillier with manipulative skills (such as clay and play dough) but children are also exploring the cause and effect when manipulating such materials. Swan (2005) also explains how these skills further supports their learning in early mathematics and science education. Live that this statement means that the creative arts curriculum can be a supporting tool in all areas of childrens education and development. Nikolas (2007) also supports this through another aspect of how children also need to be able to perceive expressive forms and not just cerate them. Looking and making art are dynamically interrelated hillside s perceptual awareness as well as their artistic and expressive skills (p. 9). When looking at the socio-emotional development for children, an article written by Schwartz Luckiness (2012) who describe two techniques to support children in their socio-emotional development. Candide- A Contrast To Optimism EssayTee Harkin (MOE, 1996) also recognizes the importance of providing an environment hat promotes verbal and non verbal communication skills for children to express themselves as well as their understandings and experiences tooth wider world, and teaches who provide a creative art curriculum encourages children to learn these verbal and non verbal communication skills (Foeman-Foal, Pooh Terrine, 2009). A creative arts curriculum also promote a sense of belonging when looking at other cultural heritage (Nikolas, 2007) I feel that this statement Literature Review very true, especially in New Zealand where we are Of mixed cultures. Well Tee Harkin (MOE, 1996) is written for peaked, Maori and Aphasia hillier and families, it also supports children from Other cultures. An article from the Taylor and Francis Group also supports a creative arts curriculum for Maori and Aphasia as well as other cultures in our centers by stating the way in which visual art can provide an effective pathways for all children, particularly Aphasia and Maori children, to navigate their way through the teaching and learning environment identifying and constructing their cultural identities through their interaction with cultural artifacts is a key theme (no author, 2009, p. 24). Nikolas (1987) also supports a creative art curriculum by saying caching plays an important role as it provides children not only with an artistic experience but it also provides children with an opportunity to explore and experience discovery and play within the art (cited in Nikolas, 2007). To support the curriculum in creative arts, it is up to the teachers to have knowledge in it and also provide it on a regular basis for children to experience. This can be supported by the article written by Ageist and Hon. (no date) where they state educators of young children are realizing the importance of creativity, imagination and divergent thinking in the classroom (Epstein, 2008 cited in Ageist ND Hahn, no date, p, 141)_ Another article that supports Ageist and Hones statement on teachers, is from Edwards, Postgraduate Wright who noticed how teachers are being more amazed by the unexpected perceptions of young children, and the unique way that young children view their wider world ad then express their imagination (1995). Literature Review In conclusion, from my literature research have gathered I have found a variety of information to support young children being involved within a creative arts curriculum. Have found much information to support he benefits on childs development especially social skills and language skills, such as verbal and non verbal communication skills. Feel that it is important to provide children with the opportunity to experience a variety of experiences in creative arts and not just providing children with paint, markers and paper. A thinking outside to box approach needs to be implemented by teachers in support childrens learning, through experimenting, practicing and evening failing for future learning.
Saturday, March 21, 2020
Discrimination Against Japanese During WW2 Essay Asians in North America are discriminated for any reason people can find. From Japanese and Chinese began immigrating to North America during the mid- 1800s and were a great target of cheap labour. Working anywhere from farm fields to factories and being paid barely anything to keep them alive. Discrimination laws passed during the early 1900s that denies the right of Japanese to become citizens, to own land, or to marry outside of their race. In some certain areas they could not buy land or get jobs in certain industries. Also there kids In 1924 immigration from Japan was stopped. By September of 1939 America cut down its sales of iron and oil to Japan making heightened tensions between America and On December 7,1941 Japan bombed Pearl Harbour, Hawaii. The next day America declared war on Japan wasting no time. Japans attack on Pearl Harbour was so devastating, it even shocked Japanese Americans. Then Americas started to think that Japanese-Americas were telling there h ome country of Japan valuable facts about the U.S.A that no other country was suppose to know. For example like the next time they So America took initiative and started doing house roundups and search or arrest warrants. After the Japanese where arrested they where taken to unknown destinations, and treated as prisoners of war. Over 110,000 Japanese Americans were rounded up and kept at many destinations but mostly camps. From March 24 to November 3,1942, the mass removal of Japanese Americans from the west coast took place over eight months. Japanese Americans had no charges brought against them, there was no hearing, they did not know where they were going, how long they would be detained, what conditions they would face, nor what would
Thursday, March 5, 2020
A Five Forces Analysis Of Air Arabia Tourism Essay Essays A Five Forces Analysis Of Air Arabia Tourism Essay Essay A Five Forces Analysis Of Air Arabia Tourism Essay Essay Harmonizing to this theoretical account any concern has 4 phases during its life rhythm. These phases are: Introduction, Growth, Maturity, and Decline. In the debut stage a company merely starts offering its new merchandise or services in the market. At this phase the company might the lone 1 in the market or its services or merchandises might be wholly new. In the phase of growing the company has to do immense investings for the selling and research and development of the merchandise so that the merchandise can turn competitory in the market. The phase of adulthood the curve of the industry life rhythm becomes flatter and the rate of growing slows down. There are really few houses in this phase where the concern giant has a small competition from the new comers in the industry. At last the diminution stage of the life rhythm is about inevitable if there are no regular betterments are done in the merchandise or service. In this stage the gross revenues decline at a really gait. Every company, industry or concern goes through all these phases in their life rhythm but there are really few companies which have seen the adulthood stage. Air Arabia is one of those companies of the UAE which is in the phase of adulthood. The company is considered to be in the phase of adulthood as it fulfils all the demands to be in the phase. Air Arabia is the largest air power company that offers the lowest winging cost. The scheme of cost minimizing and stigmatization by increasing the figure of flights is to derive sustainable competitory advantage in the industry and competitory border over the new entrant rivals. Bing in the stage of adulthood of the industry life rhythm the company Air Arabia must lodge to its low cost bearer services and focused on the current concern theoretical account. Air Arabia has captured most of the concern hubs of the Middle East and North Africa part which has a possible developing market and prospective growing for the air p ower industry and LCCs. The concern scheme of the company should non be merely endeavoring for cutting down the operational cost to supply low monetary value bearer but to supply service which is more scheduled, convenient, more finishs it covers, and performs in clip. Analysis of the Air Arabia based on Michael Porter s five Competitive Forces : Menace of New Entrants The entry of new company in the industry influences the competition scenario in the industry. The air power industry has a high potency of net incomes so it may pull rivals in the market. These new entrants might be menace for the Air Arabia air power company which is the leader in the LCCs. These menaces might be in footings of better services, lower cost of merchandise and services. Air Arabia is a good established, profitable and most successful company in the industry so it would be hard for the new entry to prolong in the market. The barrier of entry in the industry is besides really high because of the immense cost of set uping the concern. The concern needs 1000000s of 1000000s dollars to be invested to set up a company. The cost of an aircraft is around $ 2 one million millions and to vie with the Air Arabia the rivals has to run the air hose at low cost and offering better client services. Air Arabia has a trade name name and client trueness in the concern which gives it com petitory advantage over the new entrants in the industry. Dickering Power of Suppliers Every industry and concern demands natural stuff to fabricate their concluding merchandise or service and this natural stuff is made available by the providers. These providers can act upon the net income involved in the industry by changing the cost or quality of the natural stuff. Thus the dealingss with between the maker and providers become of import for the industry. The air hose industry has really specific providers for the concern. One is the aircraft fabrication companies like Boeing and Airbus and fuel providers. Because of scarceness of the providers of aircrafts and limited production of units the providers can command the monetary values and dickering power will be higher with them. The fuel providers besides control the cost of the tickets of air hoses. This force is a menace for the Air India as the providers has more power so the company. Dickering Power of Buyers This force is stronger in the air hose industry in the Middle East and North Africa part. The purchasers have higher power of dickering for low cost, and better services. The state of affairs is because of the big figure of options available to the riders and the figure of riders going in the LCCs is really high which will impact the concern on a really big graduated table. Because of the handiness of several options of low cost air hoses and the installation of cyberspace engagement of air tickets the clients have many flexible options available. So to weaken this force of purchasers the company hour angle to keep the quality of services and the cost of the services should be kept minimal in the industry. Otherwise this force will besides move as a menace for the company. Menace of a Substitute Products or Servicess Substitutes for the air hose industry are trains or driving autos but handiness and feasibleness of these replacements varies from part to part. Cars and trains might be substitute for the regional and local flights but they can non replace international low cost flights. So the power of this force besides differs in parts like in Europe where going with trains is easier and cheaper the menace will be higher but in UAE where the train installation is non good and because of the hot and dry clime going with autos is besides non possible flights are the best option as it is more convenient and clip economy. So the power of force will be weak at that place and chances of concern will be higher. Rivalry among existing houses In the air power the competition degree is really high between assorted air hose companies. In the Middle East and North Africa part there are many international air hoses in the industry. All these companies are pulling clients by supplying best client services, best aircrafts and lowest monetary value in the industry. But the Air Arabia has been established in the part for the past many old ages and keeping the place of leader in the LCC air hoses. Business-Level Strategy The distinction scheme requires the development and betterment in the quality of merchandise or services. These merchandises are offered to clients with better and alone features which are wholly different and advanced from the rivals. The singularity in the services will add a value to them and this value may be charged as a premium monetary value of the service by the company. Air Arabia has been the leader f the LCCs for the past three old ages. Now the company can utilize is trade name value to cover up the excess cost of the sole services by the clients. The alone properties of the services provided by Air Arabia will be able to bear down some excess dollars from the clients if the providers increase the cost of their merchandises. The current concern scheme of Air Arabia is cost focused ; it provides services at the lower limit cost possible in the industry and is taking the LCC industry for the past 3 old ages. The company should now add some value to its services. These value added services may be better client service, rapid invention and advanced engineering. But if the company will pattern this new concern scheme along with its trade name image so the menaces and failings can be overcome. To be successful with the distinction scheme of concern an organisation might hold certain strengths: Use of best and advanced scientific and technological constructs. Expert and competent work force for developing value added merchandises or services. Gross saless squad should be skilled plenty to distribute the advanced characteristics and serviceability of the merchandise. Brand image and repute to better quality and promotions. Value in the service and merchandise can be created by implementing following stairss in the concern: Lowering Buyers Costss Improved quality will minimise the opportunities of jobs in the services and therefore the cost of purchaser will besides acquire reduced. Raising Buyers Performance The chief aim of increasing the quality of services is to entertain the clients with better services and allow them bask the service. Sustainability The uniqueness and repute of the merchandises will make barriers and high shift cost. Hazards of Using a Differentiation Strategy Hazards involved in utilizing distinction scheme in the air hose industry are high. Rivals of Air Arabia can get down copying its concern theoretical account or gustatory sensations and demands of clients might alter really often which might free the value the service so the service will necessitate alterations consequently. Functional-Level Schemes Internal analysis Business Model Mission, Vision, Values, and Goal Air Arabia is the taking house in the field of low cost bearers with the mission of revolutionising the air travel in the Middle East and North African part. The attack of the company will be fresh and advanced which will offer services fulfilling to the full value of money of clients. To accomplish the mission of the company it will utilize low menu operations to turn the profitableness of the organisation. The squads of the Air Arabia will be extremely motivated for client satisfaction which will showcase the highest criterions of operations and will pull off the operational cost of the company. The vision of Air Arabia is To be one of the universe s prima Budget Airlines with regard to: Profitableness and Margin Invention Repute Operational Excellence Air Arabia shows its trueness to its riders by offering them the minimal rates and best combination of rates and services which will pull them to go with Air Arabia more often. The organisation commits to its stockholders the highest and most unafraid return on their money. The company with its value Pay Less, Fly More offers safe, dependable and comfy air travel throughout its web more frequently. The company ever looks frontward to run into the demands and outlooks of its valued clients by offering assorted value added services and offers. The company ever invites the suggestions and feedbacks from the clients in order to better its services and offerings. The journey with Air Arabia should be a fantastic experience is the chief point of dedication of the company. Decision The Air Arabia must follow generic concern scheme of distinction in add-on to its current cost focused scheme. This mix of concern schemes will derive competitory advantage over its rivals to the company. The better quality of services will do it the best company in the air hose concern. Air Arabia s AcelAero was the multifunctional reserve system. It has offered and package solution endeavor: air hose for better operational services. The company offers flights to more than 65 finishs around the universe. Air Arabia understands the value of money of the clients and provides services that are compatible to the monetary value clients have paid. All these are the uniqueness and advantages of the company in comparing to other air hoses. Air Arabia will derive competitory advantages by concentrating on other market sections. Like supplying lading services to Aramex, partnering with Dubai bank and Dubai Islamic Bank for the on-line payment installation, offering assorted gifts and verifier s on the one-year jubilations of the company. All these stairss of the company are aimed to better the trade name name and corporate image of the company, regionally or internationally. These value added services of the company will assist in increasing the figure of clients and figure of repetition clients who were one time satisfied with the services of Air Arabia. The Air Arabia air hoses company is in the adulthood phase of the concern life rhythm so it will hold to confront strong competition with the viing air hoses companies. To derive competitory border over its rivals each company will be utilizing violative concern schemes instead than defensive one to stay competitory in the market. The research and analysis of internal and external factors impacting the place of company in the air hoses industry proposes following recommendations: The cost of operations of Air Arabia is increasing because of increasing fuel monetary values and elephantine investings in aircrafts and its services. The company must minimise the operational costs by bettering operations in the concern, peculiarly betterment in care procedure, aircraft use, and effectual programming of flights. Labor cost can besides be reduced by utilizing engineering in assorted distribution procedures. Although Air Arabia has menaces of the high category air hoses which provides high degree of services to the riders, the company is a leader in the low cost air hoses. So cost of tickets can be increased up to a certain extent in order to better the quality of services and add some value to those services. Air Arabia can stay competitory in the market because it is the leader of the LCCs and charges of other high category air hoses are excessively much for a normal non concern category client. By widening the roots of the concern in such a mode the company can tu rn its market portion in the concern category clients excessively. Air Arabia has paths in more than65 finish all over the universe but as the UAE is a chief attractive force of planetary touristry so the paths of the air hoses should be increased. The company should fall in some planetary confederations in order to widen the scope of monetary value and service offered by the air hoses.
Tuesday, February 18, 2020
Questions - Essay Example Pain disorder entails experiencing painful penetrations during intercourse. For vaginismus, the vagina contracts continuously, making it difficult for vaginal penetration. Orgasm disorder is a condition whereby either party fails to attain orgasm during sexual intercourse. The secondary orgasmic disorder is when the woman fails to reach orgasm after she has attained orgasm in previous occurrences. There are two common types of STIs: bacterial and viral. Bacteria cause bacterial STIs while viruses cause the viral STIs. Syphilis and the Human Papilliomavirus (HPV) are examples of bacterial and viral STIs respectively. Massachusetts Laws define child sexual abuse as the irresponsible supervision or handling of a child resulting in sexual abuse. It entails sexual grooming, assault, and exploitation. The age of consent in Massachusetts is 18 and 16 for males and females respectively (Lutz, 2011). A child exposed to sexual abuse suffers from emotional, mental, and physical disorders. State laws should be enforced to mitigate child sexual abuse whereby offenders face legal